Personal Branding is a Truly Unique Dynamic Reflected by Your Digital Footprint.

Personal branding is not bragging, nor is it simple matter of stringing together your functional areas of expertise on your LinkedIn page.. having an online foot print that provides social proof which indicates that you are as savvy candidate how knows how to operate. It’s established that personal branding is important for a number of reasons. It steers you ahead of the game with a clear focus for personal development while establishing yourself as a thought leader. It also works wonders for career success, allowing individuals to pursue whatever it is that they’re passionate about. The mutual relationship between career success and personal branding is a truly unique dynamic that, when understood, has the potential to launch a person to new heights.

With this in mind, it’s worth thinking about what sort of image your social media profiles create. Whilst the odd swear word, poor bit of spelling or drunken photo of you at University, that won’t phrase anyone, never mind it, as employers recognise that you’ve got a personality to, however   you need to be more conscious and bear in mind the consistent pattern your profile generates. If it’s mostly about your cat, you’re fine. But some employers will be turned off by the profiles that use excessive swearing, posts during work hours, controversial strong opinions or personal attacks to people of certain affiliations or extreme views or affiliations. Mind you these are clearly outlined with the consistency or even the tone of responses used in contributions on such issues.

Whether your info is shared intentionally or unintentionally, it’s important to understand the all these information is being gathered by different entities all over the world, and for wide range of reason, cookies gather information for the simple reasons of survey, however info can be gathered for more complex issues like security banking, among many others. In the digital age I have seen a trend where even recruiters are looking for prospective employees and even companies to partner with from the web. This information is created by your digital footprint so at all times we need to be aware of the positive and negative impacts of social media and the web and be accountable for whatever we place up there today, “our digital actions” yet these actions may not always be the message one wants to portray to a potential employer or investor.

Employers are stalkers at times on a positive motive. They can know where you went to school, what you studied at the university, where you worked long ago to almost the reason why you left. How? It’s a simple and cleaver trend for employer to Google their potential employees especially at the mid level going up to top level and senior level management. They can look at your social media the moment you apply for a job and that’s unlucky for some candidates because in this age of information sharing, whatever you put into the internet can be found within minutes.

Before you start having nightmares about the dangers of digital footprints, it’s important to know there are positive aspects as well. It’s a way for you to create a personal brand for yourself. You’re now aware that employers are following your trail, so take advantage of it! There are many ways you can leverage your digital skills to land a job. With sites like LinkedIn which offer great opportunities for you to increase your professional visibility and develop a personal brand by contributing to discussions and creating a carefully thought -out profile. Besides, employers want to see some personality. They can gain some positive insight into your personality. And there’s nothing wrong with having fun, so we all have fun let’s  remember that just like the carbon footprint the digital footprints will affect all of us tomorrow.